MUSIC MARKETING
Music marketing just means helping the right people find your songs and stick around. You don't need a label or a big budget. You need a simple plan you repeat every release.
1. KNOW WHO YOUR MUSIC IS FOR
Name 3 artists your fans already love. Use them to find where your fans hang out, which playlists they follow, and which stations play that sound.
2. PLAN EVERY RELEASE
Give yourself 4 to 6 weeks before release day. Finish the master, cover art and credits, pitch to streaming playlists through your distributor, and line up radio and press. Our free release timeline planner builds the dated checklist for you.
3. EARN CREDITS YOU CAN SHARE
Radio plays, reviews and features give people a reason to trust a new artist. Post them. A line like "Played on Independent Radio FM this Saturday" is proof that someone besides you believes in the song.
4. POST SHORT VIDEO CONSISTENTLY
Short clips on TikTok, Instagram Reels and YouTube Shorts are the cheapest way to reach new listeners. Show the hook in the first few seconds. Post often and keep what works.
5. OWN YOUR AUDIENCE
Social apps change. An email or text list is yours. Offer something simple, like early access to new songs, to get fans to join.
6. PLAY LIVE AND COLLABORATE
Shows and features put you in front of other artists' fans. Our show profit calculator helps you check if a gig makes sense.
7. TRACK AND REPEAT
After each release, look at what brought real listeners: saves, follows, replies, ticket sales. Do more of that next time.
GUARANTEED AIRPLAY EVERY SATURDAY
Submit one song a week and it airs on the Hot Artists or Upcoming Artists portion of the Saturday show starting at 3 PM Eastern / 12 PM Pacific, with a personal review from our DJs.
- $49 per month, cancel anytime
- One new song every week — every song you send gets played
- Saturday show at 3 PM Eastern / 12 PM Pacific
- A personal DJ review of every song
- Your own artist profile page with your bio, links, and review archive
- Private member wall and direct messaging with other artists and our DJ
- A new press-release article about you every 30 days, with your music embedded
- Daily motivation messages from DJ SKI FACE
- Chance to win $100 every month
- No approval process. Everyone is accepted.
Our first show airs October 3, 2026.
COMMON QUESTIONS
What is music marketing?
It's everything you do to help the right listeners find your music and become fans, from release planning to radio, playlists, social video, email and live shows.
How much should I spend on music marketing?
Start small and put money behind what already works. Many artists begin with free steps like short video and email, then add paid items like radio airplay or ads.
Does radio still help with music marketing?
Yes. A radio play is a credit you can share and it reaches new listeners. Independent Radio FM guarantees a Saturday play and a written DJ review for every member's weekly song.