WHAT IS A 360 DEAL?
A 360 deal is a record contract where the label takes a share of more of your income than just recorded music.
HOW A 360 DEAL WORKS
A traditional deal gives the label a share of recorded music income. A 360 deal widens that to other money you make as an artist. The percentages and which income streams are included vary by contract.
THE PROS
Labels may offer bigger advances, more marketing, tour support and a full team, because they share in more of your success.
THE CONS
You give up part of income you might have built yourself, like shows and merch. Some deals take a cut of income the label does little to grow.
QUESTIONS TO ASK BEFORE SIGNING
Which income streams are included? What percentage of each? How long does the deal last? Who owns the masters? What does the label commit to spending?
Always have a music lawyer review the contract.
GUARANTEED AIRPLAY EVERY SATURDAY
Submit one song a week and it airs on the Hot Artists or Upcoming Artists portion of the Saturday show starting at 3 PM Eastern / 12 PM Pacific, with a personal review from our DJs.
- $49 per month, cancel anytime
- One new song every week — every song you send gets played
- Saturday show at 3 PM Eastern / 12 PM Pacific
- A personal DJ review of every song
- Your own artist profile page with your bio, links, and review archive
- Private member wall and direct messaging with other artists and our DJ
- A new press-release article about you every 30 days, with your music embedded
- Daily motivation messages from DJ SKI FACE
- Chance to win $100 every month
- No approval process. Everyone is accepted.
Our first show airs October 3, 2026.
COMMON QUESTIONS
Are 360 deals bad?
Not always. They can make sense if the label brings real investment and reach. The problems come from deals that take a lot and commit to little.
Can I avoid a 360 deal?
Yes. Building your own audience first gives you leverage to negotiate, or to stay independent. See our guide on how to get signed to a record label.